Why breweries produce non-alcoholic craft beer
Sarah Jane Curran, talks about the growing demand for non-alcoholic craft beer and breweries that already produce such beer. Pivo.by publishes a translation of the material.
According to a new report by Global Market Insights, a global market research company, between 2018 and 2025, the market for non-alcoholic beer and wine in North America will grow from approximately $ 20 to $ 80 million. It is believed that the development of new technologies for creating non-alcoholic beer, as well as increased demand from consumers, will contribute to this.
The report was released in mid-July, however, small independent craft breweries in the USA do not have to read it to understand what beer lovers want. Some breweries have long realized that there must be a place in their portfolio for non-alcoholic craft beer.
Yes, you may have to look for such a beer a little, but it exists. The breweries that produce it want to enable those who, for whatever reason, do not drink alcohol, also join the world of craft beer.
Breweries producing exclusively non-alcoholic craft beer
There are several craft breweries dedicated to brewing non-alcoholic beer – this is Athletic Brewing Co. from Stratford (Connecticut); and the Wellbeing Brewing Company from a suburb of St. Louis (Missouri).
Owner Athletic Brewing Co. Bill Schaffelt says that before opening his brewery, he realized how important it is to exercise moderation in drinking alcohol. At that time, craft brewing experienced rapid growth, but this did not affect non-alcoholic beer.
“I thought about how cool it would be to make moderation“ fashionable ”- that could have a positive effect on millions of lives,” he says. “I immediately realized that for this I would have to quit my job and devote myself completely to a new occupation.”
He teamed up with John Walker, co-founder and chief brewer, to begin creating a craft brewery dedicated exclusively to non-alcoholic beer.
According to Schaffelt, most of his clients are from 25 to 45 years old, and many of them lead an active lifestyle: they visit the gym, participate in obstacle races such as Spartan and Warrior Dash, and so on.
“We never set ourselves the goal of weaning our customers from ordinary beer – we love the world of craft in all its diversity! He explains. “Not all of our customers switch to non-alcoholic beer – they can afford to drink what they want without any restrictions.”
Brooklyn Brewery brewery produces non-alcoholic craft beer
Not only new breweries seek to make accessible impressions of craft beer (and its taste) to those who prefer soft drinks.
Brooklyn Brewery, a New York brewery founded in 1988, was among the pioneers of the American craft beer scene, so it is not surprising that it was one of the first in the United States to produce non-alcoholic beer. It can already be found in some countries in Europe.
“Everyone knows that beer unites people, and now, seeing that consumer preferences are changing in favor of alternative drinks, we don’t want people to lose the opportunity to become part of our unique community because of the alcohol content in beer,” explains Samantha Itskowitz from Brooklyn Brewery.
Representatives of the company are confident that even people who are not interested in drinking alcohol may be interested in other things that usually accompany drinking beer, such as meeting new people and engaging conversations.
Brett Robinson, founder of Silver Branch Brewing Co., which opened in Silver Spring, Maryland, in early 2019, agrees that offering low-alcohol or non-alcoholic beer will attract even more people to the craft world.
“The idea of creating non-alcoholic craft beer seems very attractive to me. “I love beer for its rich taste, and my addiction to it is closely linked to my love of food,” says Brett. – Non-alcoholic beer is a very important segment of the beer market, especially in light of changes in collective ideas about what beer can be. I would like to see the appearance in the USA of craft non-alcoholic beer with a truly bright taste. ”
Ways to create non-alcoholic beer
Non-alcoholic beer can be brewed in several ways.
Matthew Hambard holds a degree in microbiology and an impressive collection of yeast. Soon, he plans to open his own brewery called Patent Brewing and a beer laboratory in Maryland. He is not going to offer non-alcoholic beer to his customers yet, but agreed to tell me about three ways to create non-alcoholic beer.