In the beer market of Belarus in the range of premium beer replenishment: Grolsch Premium Lager
Grolsch Premium Lager beer differs from other international lagers in its more complex and dense taste. Its main features are ingredients and cooking method. This is a beer with two varieties of hops – Magnum and Emerald, which are added at two different stages of brewing, and three varieties of Dutch malt. In production, a double mashing method of malt is used.
At the first sip of this beer you can feel a “crisp” refreshing taste, then fresh herbal notes, smooth and soft carbonation are revealed. Beer has a lasting sensation of hop bitterness in the aftertaste, which distinguishes it from other lagers on the market. The recommended temperature of use is 6–8 ° C. This beer goes well with barbecue, sushi, Asian dishes with chicken, hard cheese and savory foods, especially Dutch bitterballen (bitter balls).
It all started in 1615 in the small town of Grunlo in the Netherlands, which was previously known as Grolle (Dutch: Grolle), where the name Grolsch (“Grolsh”) came from. Willem Nerfeldt bought the premises and organized a brewery in it. The pupil of the brewer, Peter Kuiper, fell in love with his daughter and in order to win her hand and heart, he wanted to brew the most delicious beer. And what was his idea? He added two types of hops to the wort: one for flavor and one for flavor. This approach has been used in the production of Grolsch beer for over 400 years.
In 1897, a unique form of a swingtop bottle was invented and used in our factory to this day – a bottle with a hinged lid. It is opened by hand with a lever on the side of the neck. The koletka is glued over this lever, as evidence of the integrity of the package. The old manager of the brewery was an uncompromising man. Despite the fact that a swingtop bottle was more expensive than all common bottle options with a cap, he insisted on using it, and his beliefs have survived to this day.
In 1950, Grolsch made the most of new technologies and became the first beer to have television commercials in the Netherlands. It was very popular and perfectly conveyed the spirit of Grolsch beer, which helped to gain leadership in the Netherlands beer market.
The craftsmanship and high quality of Grolsch beer did not go unnoticed. In 1995, the brewery received the honorary title “Royal”, which is issued to Dutch companies by decree of the king. To obtain this status, you must have an impeccable reputation and exist for at least 100 years.
Grolsch beer gradually became more and more famous not only in the Netherlands, but also outside the country. Today, beer is sold in more than 70 countries.
In 2004, a new brewery was built. Brewers insisted on using the same water that brewed beer before. As a result, it was decided to lay a seven-kilometer highway to use water from the same source and ensure consistent quality.
The brewery processes up to 99% of all production waste, which makes it one of the most environmentally friendly breweries in the world.
Grolsch beer is the result of a long tradition of brewing, the transfer of the recipe from father to son and the continuous improvement of technology. Grolsche Bierbrouwerij Nederland B.V. Brewery is one of the oldest producers in the Netherlands and produces a wide range of varieties: from non-alcoholic beer and radlers with the addition of fruit juices to strong ales.
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