list of ingredients
Surely in your favorite beer store you have often caught the eye of a bottle with the words “brewed with natural flavors.” What does this mean?
In fact, it can mean almost anything. But do not think that this post is from the series “You Won’t Believe What They Add to Your Beer”
I became interested in natural flavors because of the growing popularity of “craft beer,” which flourishes by adding a variety of ingredients of this kind. Blue Moon, America’s most popular beer, also contains natural flavors, as well as the Leinenkugel line of shandy beer cocktails, which in 2013 became the fastest growing segment of the beer market.
However, not only large manufacturers add natural flavorings to beer – they can also be found in beer from Sam Adams, Shipyard, Rogue and many other US breweries. Continue reading
Sales of low-alcohol sparkling water (hard seltter) in 2019 reached the billion dollar mark and even stepped over it. According to experts, by 2021 this figure may even exceed $ 2.5 billion. October magazine writes about the success of the hard-hitters. Pivo.by publishes a translation of the material.
At first, many were skeptical of the LaCroix soda-flavored drink with the addition of vodka, but in July, when White Claw surpassed all the leading varieties from large breweries in terms of sales, it became clear that everything was serious. For no reason, alcoholic selter festivals began to take place, then its deficit began, which terrified the audience, and then there were stronger versions of this drink with an alcohol content of 14%, such as Four Loko.
Now that the hype around the hard-seltter has subsided a bit, the question remains: what is the future of this drink, which a couple of years ago no one cared about? Today, 85% of the market is occupied by the White Claw brands, owned by the same corporation as Mike’s Hard Lemonade, and Truly, owned by the Boston Beer Company. So far, they mainly compete with AB InBev, MillerCoors and other large brewing corporations. Continue reading